Forge & Foster is a brand that specializes in high average order value (AOV) products. While this can be a lucrative business model, it also means that the buying cycle tends to be longer than for brands with lower AOV products. This can make it challenging to drive revenue through discounted sales, which are often relied upon by other brands.
In order to maintain the brand identity and profit margins, we knew we needed to come up with a post-purchase strategy that was outside the box. One key element of this strategy was an omni-channel presence, including email automations.
We implemented email automations to keep our brand top-of-mind with customers and provide them with a seamless experience. This included automated email campaigns for abandoned cart recovery, product recommendations, and customer reviews.
The results of these automations have been impressive. We've seen growth in automation revenue of up to 53%, with an additional 40-50% in monthly revenue generated on autopilot without resorting to large discounts. This has been a major boost to our bottom line, allowing us to maintain strong profit margins even without relying on discounted sales.
In addition to email automations, we also made a few small tweaks and adjustments to our overall setup and copy strategy. These changes resulted in a 2x increase in opt-in rates, further expanding our reach and customer base.
One thing that sets our post-purchase strategy apart is our minimal use of discounts. We believe that, specifically in the case of this brand, by keeping discounts to a minimum, we can maintain strong margins and a positive brand image. So far, our unconventional approach has been successful in achieving these goals.
Overall, our post-purchase strategy has been a key factor in our success as a high AOV brand. By leveraging an omni-channel presence and minimizing discounts, we've been able to drive revenue and maintain strong profit margins. We're confident that this strategy will continue to serve us well in the future.