No matter how big or small your brand is ββ if you have at least 5,000 active, engaging subscribers, you must send at least 12-15 campaigns a month.
π 80% of those campaigns should be content, and 20% should be promotions. (there are exclusions when running big sales like black Friday, easter, Halloween and etc).
βοΈ Those content campaigns that youβd send 80% of the time train your subscribers to open your emails, it provides value, people engage with it & they donβt see it as spam. The other 20% is where you collect the cash.
Sounds easy right? But here's why most fail...
Letβs take content as an example. Can you think of at least 10 different content ideas that you could send? You can? How about 10 different ideas every single month? Thatβs more than 100 ideas! π€―
β Most don't have the time or knowledge for this...