During my 1st Black Friday I knew nothing about the strategy and results turned out to be terrible π¬ as I tried to come up with strategies myself which lead to a complete disaster & customer confusion.
My 2nd Black Friday was a little better - I tried to attend every possible webinar & conference to consume as much info as possible, however all that put me into even bigger confusion as there was so much information I didn't know what will actually move the needle π.
My 3rd Black Friday was a breakthrough for me - I was mentored by a marketer who had 8 & 9 figure brands under his wing. The strategies that they used were so primitive & simple that I couldn't believe him till he showed me the numbers π€―. A biggest lesson I took with me was planning the whole month in advance. Day by day.
2022 Black Friday was the best one yet - I had one 6-figure, two 7 figure & two 8 figures brand on me. The result? All of them had over 50% of the entire store revenue coming from email π. And I used the exact same strategy for all of them (with little adjustments of course).
In 2023 I have more than 5 stores. I've got 1000+ brands (that's how many marketers we've got in our discord!) that will be relying on my strategy to make this Black Friday - the highest month ever π. And you have my word that what I've prepared for you will pay for itself with the first email campaign you'll send (and make you 5x more revenue from email than you usually make).