Yet, there was this one thing I've noticed after auditing 125 email Klaviyo accounts. 95% of eCommerce stores were leaving so much money on the table. Even those, that had email marketing agencies working with them.
We have accounts making $50M/year with 50% of whole store's revenue coming just from email & SMS. That's $25M per year coming just from email & SMS alone. Just imagine the impact.
This is what you should be aiming for:
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50% of store revenue coming from email marketing
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60% open rates from your flows & campaigns
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10% opt-in rates for your pop-ups