Since 2020, with Burga, we've sent over 100M+ emails and tested over 52 different flow setups.  

This resulted in their ability to spend more on ads for exponential growth –– without compromising profitability.

Being in a highly-competitive market means you have to optimize every step of the funnel. Goodieco knew this.

Hence we did a complete flow re-setup, and then started using campaigns as a big revenue driver. 

Using email as a virtually free traffic channel increased profitability drastically for this brand. 

For times, when stable revenue was key, campaigns played a crucial role in their overall success.

Since the brand couldn't rely on typical discounted sales ladders, being a premium-brand with a higher AOV, we had to come up with a post-purchase strategy that would keep the brand's identity and the necessary profit margins.